Driving User Acquisition and Revenue Growth for Megapari with Xamp Media Group

Introduction

The iGaming industry is one of the most competitive sectors in digital marketing, requiring innovative strategies to acquire high-value users efficiently. Megapari, a leading online gaming platform, partnered with Xamp Media Group to leverage in-app advertising and programmatic bidding strategies across multiple geographies. By executing a data-driven campaign powered by in-app programmatic marketing, we successfully delivered significant user engagement, deposits, and revenue growth.

Campaign Objectives

Megapari sought to achieve the following key objectives through its collaboration with Xamp Media Group:

• Maximize User Registrations: Drive high-intent users to register on the platform across target geographies.

• Increase First-Time Depositors (FTDs): Ensure that a substantial portion of registrants convert into paying users.

• Enhance Revenue Generation: Optimize user acquisition costs while increasing the total deposit amount and profitability.

• Optimize Multi-Geo Presence: Implement a global acquisition strategy across India, Egypt, Brazil, Mexico, and Indonesia.

Campaign Execution and Strategy

1. In-App Advertising for iOS & AOS

Xamp Media Group utilized in-app programmatic advertising to target relevant iGaming audiences. By leveraging real-time bidding (RTB) strategies, we ensured precise user targeting based on behavioral and contextual data.

2. Programmatic Bidding Strategies

The campaign was executed through Xamp’s programmatic platform, which provided access to premium in-app inventory. Some of the key bidding strategies included:

• Dynamic Cost Per Acquisition (CPA) Bidding: Adjusted bids dynamically based on real-time conversion data.

• Event-Based Optimization: Focused on down-funnel conversions such as first deposits and active gameplay.

• User Intent Segmentation: Utilized machine learning algorithms to identify high-value users with a likelihood to deposit.

3. Multi-Geo Targeting and Customization

• India, Egypt, Brazil, Mexico, and Indonesia emerged as the top-performing regions.

• Tailored creatives and ad formats were deployed based on regional user behavior and engagement trends.

• Localized messaging was incorporated to enhance relevance and click-through rates (CTR).

4. Tracking and Optimization with AppsFlyer

We leveraged AppsFlyer as the Mobile Measurement Partner (MMP) to track campaign performance and optimize for better user retention and deposit rates.

Key Performance Metrics

1. User Acquisition Performance

The campaign drove a total of 671 registrations, reflecting strong engagement among targeted users. However, the registrations-to-clicks ratio remained at 0%, indicating opportunities for further optimizing the conversion funnel to improve sign-ups from clicks. A significant highlight was the 211 registrations that resulted in deposits, showcasing a conversion rate of 31.45%, a strong indicator of high-quality user acquisition.

2. Financial Performance

The financial success of the campaign was evident in the total new deposit amount, which reached $19,697.60, demonstrating the impact of Xamp Media Group’s strategic ad placements. The overall deposit sum surged to $36,296.86, highlighting repeat engagement from users. In total, 213 users made their first deposits, while 227 accounts recorded transactions, reinforcing the effectiveness of our targeting strategies.

3. Player Engagement and Retention

Active user participation was another key metric, with 230 players actively engaging on the platform. The campaign also generated 958 individual deposit transactions, indicating a high level of repeated financial engagement from users. Moreover, the average profit per player stood at $26.77, underlining the long-term value created through the campaign.

The Power of In-App Advertising in iGaming

The success of this campaign highlights the effectiveness of in-app advertising in the iGaming sector. Unlike traditional digital marketing channels, in-app advertising provides:

• Higher Engagement Rates: Users spend more time in-app, leading to better conversion rates.

• Granular Targeting: Ability to target users based on in-game behavior and past spending patterns.

• Real-Time Optimization: Adjusting campaign parameters dynamically to maximize return on investment (ROI).

Why Xamp Media Group Stands Out for iGaming Marketing

1. Expertise in Programmatic Buying

   • Access to premium inventory across top apps and networks.

   • Advanced machine learning algorithms for bid optimization.

2. End-to-End Campaign Management

   • Full-funnel user acquisition strategies tailored to iGaming brands.

   • Hands-on optimization to maximize FTDs and revenue.

3. Multi-Geo Expansion Capabilities

   • Strong presence in high-potential iGaming markets.

   • Custom localization strategies to improve regional performance.

4. Robust Analytics & Attribution Tracking

   • Integration with leading MMPs like AppsFlyer for transparent reporting.

   • Actionable insights to enhance future campaigns.

Conclusion

The collaboration between Megapari and Xamp Media Group showcases the power of in-app advertising and programmatic bidding in driving high-value users in the iGaming sector. By leveraging multi-geo targeting, advanced bidding strategies, and real-time optimizations, we successfully scaled user acquisition while ensuring a strong return on ad spend (ROAS).

Xamp Media Group continues to be a trusted partner for iGaming brands looking to maximize their market reach and profitability through cutting-edge mobile advertising strategies.

Want to scale your iGaming brand with high-intent users? Contact Xamp Media today!